VERONICA B
VERONICA B
Welcome!
As a skilled and experienced marketing professional, I know how much hard work and careful thought it takes to succeed. My personal site is my way of documenting everything I’ve done, everything I’ve learned and how I see myself developing in the future. If you’d like to learn more about me, browse through the site. If you see something you like, or you want to discuss what I can do for you, feel free to drop me a line.
PERSONAL STATEMENT
Digital marketing specialist with extensive experience in executing and optimizing SEM and SEO campaigns, as well as content strategy to drive customer acquisition efforts. Expertly dives into website analytics, tools and internal databases to provide insight and recommendations to improve customer experience and optimize performance. Recognized as a trusted team member to colleagues and senior-level managers. Maintains in-depth knowledge of the latest digital marketing trends and industry best practices.
PERSONAL PROFILE
I am a marketing specialist with an interest in all things digital. I have experience working with SEO, PPC, analytics, content creation and management, copywriting, social media, project management and branding.
I have both in-house and agency work experience as well as a wide-ranging industry experience in fields including travel, hospitality, pharma, luxury brands, consumer goods, ecommerce, tech and real estate.
I am fluent in English, Spanish, and French.
I’m happy to apply the diverse experience and skills I’ve obtained in my career in order to manage projects through creative problem solving and innovative thinking.
PROFESSIONAL HISTORY
PAID SEARCH SPECIALIST, HAVAS MEDIA MIAMI
NOVEMBER 2018-PRESENT
Managed and optimized paid search accounts in Google Ads, Bing Ads, Native Ads, and Meta Search advertising. Managed clients in pharma, hotels, luxury goods, consumer package goods and more for LATAM, U.S. and European markets.
DIGITAL CONTENT & SEO, SKYSCANNER.COM
Drove user acquisition and product activation through unpaid growth initiatives including SEO, content, analysis, and more.
SEPTEMBER 2016Â - AUGUST 2017
MARKETING COORDINATOR, ABTS CONVENTION SERVICES
SEPTEMBER 2015Â - MARCHÂ 2016
Created marketing campaigns for hotel and sightseeing packages focused on international attendees of medical conventions, as well as project manager for hotel convention websites.
ADMINISTRATIVE ASSISTANT AND MARKETING COORDINATOR, ALTA DEVELOPERS
Sales and marketing coordinator for residential real estate development Le Parc at Brickell.
MARCH 2014Â - MARCH 2015
TRICKS OF THE TRADE
SKILLS
GOOGLE ADWORDS
SEO
CONTENT CREATION AND COPYWRITING
GOOGLE ANALYTICS
PROJECT MANAGEMENT
SOCIAL MEDIA
BRANDING
CONTENT MANAGEMENT SYSTEMS
EMAIL MARKETING
BASIC HTML
MARKET ANALYSIS
SPANISH, FRENCH FLUENCY
EDUCATIONAL EXPERIENCE
B.A. INTERNATIONAL STUDIES, FOCUS IN MARKETING UNIVERSITY OF MICHIGAN - ANN ARBOR
COURSE HIGHLIGHTS
Marketing Management, International Marketing, New Product Management, International Business Strategy, Statistics, Communications: Media and Its Processes.
2008-2012
GOOGLE ADWORDS FUNDAMENTALS & ADVANCED CERTIFICATION, CARDINAL PATH
Google Adwords training covering everything from the basics of setting up your first campaign to complex keyword bidding strategies, remarketing and conversion optimization.
2017
GOOGLE ANALYTICS FUNDAMENTALS & ADVANCED CERTIFICATION, CARDINAL PATH
Google Analytics training covering an overview of strategy and the how to use the platform. Also tools like campaign attribution and advanced segments, effective methods for setting up goals, and more.
2017
DIGITAL MARKETING NANODEGREE, UDACITY
2017
Digital marketing course focusing on content creation, social media, search, Adwords & Facebook campaigns. Additionally covers display and video ads, email marketing, and Google Analytics.
SOFTWARE
GOOGLE ADWORDS
GOOGLE ANALYTICS
GOOGLE SEARCH CONSOLE
SEMRUSH
AHREFS
CMS (DRUPAL, WORDPRESS, CONTENTFUL, NUXEO, SHOPIFY)
TABLEAU
SCREAMING FROG
JIRA AND TRELLO
INTERESTS
TRAVEL
TECH
FILM
REAL ESTATE
FASHION
DESIGN
MARKETING
ECOMMERCE
NELSON MANDELA
"I never lose, I either win or I learn."