VERONICA BRICENO
VERONICA BRICENO
ABOUT ME
I'm a performance marketer with 8+ years of experience driving digital acquisition and paid media strategy for global brands, with a focus on ecommerce. I specialize in combining analytical rigor with strategic thinking to build campaigns that scale efficiently and deliver measurable business growth.
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Having worked at global agencies including Havas and Dentsu, I’ve led paid media initiatives across retail, beauty, luxury, CPG and travel brands, managing multimillion-dollar campaigns across search, retail media, and digital performance channels.
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My skills include paid search, ecommerce media, analytics, testing, forecasting, reporting and insights, project management, managing direct reports and cross-functional strategy, with an increasing focus on integrated digital marketing and broader customer acquisition strategy.
PERSONAL STATEMENT
I’m passionate about the intersection of performance, creativity, and digital innovation, with a growing focus on broader integrated media and growth marketing strategy. I'm recognized as a trusted team member to colleagues and senior-level directors, as well as a manager invested in the growth of my direct reports. I maintain in-depth knowledge of the latest digital marketing trends and industry best practices.
PERSONAL PROFILE
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Verticals: retail, ecommerce, beauty, personal care, food, luxury, travel, hospitality, pharma, tech, real estate.
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Languages: English, Spanish, and French.
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Heroes: Miuccia Prada, Larry David, Wes Anderson
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Sign: Sagittarius
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I’m happy to apply the diverse experience and skills I’ve obtained in my career in order to manage projects through creative problem solving and innovative thinking.
PROFESSIONAL HISTORY
PAID SEARCH SPECIALIST, HAVAS MEDIA MIAMI
NOVEMBER 2018-PRESENT
Managed and optimized paid search accounts in Google Ads, Bing Ads, Native Ads, and Meta Search advertising. Managed clients in pharma, hotels, luxury goods, consumer package goods and more for LATAM, U.S. and European markets.
DIGITAL CONTENT & SEO, SKYSCANNER.COM
Drove user acquisition and product activation through unpaid growth initiatives including SEO, content, analysis, and more.
SEPTEMBER 2016Â - AUGUST 2017
MARKETING COORDINATOR, ABTS CONVENTION SERVICES
SEPTEMBER 2015Â - MARCHÂ 2016
Created marketing campaigns for hotel and sightseeing packages focused on international attendees of medical conventions, as well as project manager for hotel convention websites.
ADMINISTRATIVE ASSISTANT AND MARKETING COORDINATOR, ALTA DEVELOPERS
Sales and marketing coordinator for residential real estate development Le Parc at Brickell.
MARCH 2014Â - MARCH 2015
TRICKS OF THE TRADE
SKILLS
GOOGLE ADS
PAID MEDIA
CONTENT CREATION AND COPYWRITING
PROJECT MANAGEMENT
META ADS
SOCIAL MEDIA
BRANDING
REPORTING & INSIGHTS
CREATIVE DIRECTION
EXCEL
MARKET ANALYSIS
POWERPOINT
EDUCATIONAL EXPERIENCE
B.A. INTERNATIONAL STUDIES, FOCUS IN MARKETING UNIVERSITY OF MICHIGAN - ANN ARBOR
COURSE HIGHLIGHTS
Marketing Management, International Marketing, New Product Management, International Business Strategy, Statistics, Communications: Media and Its Processes.
2008-2012
GOOGLE ADWORDS FUNDAMENTALS & ADVANCED CERTIFICATION, CARDINAL PATH
Google Adwords training covering everything from the basics of setting up your first campaign to complex keyword bidding strategies, remarketing and conversion optimization.
2017
GOOGLE ANALYTICS FUNDAMENTALS & ADVANCED CERTIFICATION, CARDINAL PATH
Google Analytics training covering an overview of strategy and the how to use the platform. Also tools like campaign attribution and advanced segments, effective methods for setting up goals, and more.
2017
DIGITAL MARKETING NANODEGREE, UDACITY
2019
Digital marketing course focusing on content creation, social media, search, Adwords & Facebook campaigns. Additionally covers display and video ads, email marketing, and Google Analytics.
SOFTWARE
GOOGLE ADWORDS
EXCEL
META ADS MANAGER
SEMRUSH
POWERPOINT
CMS (DRUPAL, WORDPRESS, CONTENTFUL, NUXEO, SHOPIFY)
TABLEAU
SCREAMING FROG/AHREFS
ASANA/JIRA/ TRELLO
INTERESTS
TRAVEL
TECH
TV & FILM
CREATIVITY
FASHION
ART & DESIGN
BRANDING
ECOMMERCE
SPORTS
SPORTS
HEALTH & WELLNESS
SUSTAINABILITY
BOOKS
NELSON MANDELA
"I never lose, I either win or I learn."
